Where Care Becomes Collective Progress
Where Care Becomes Collective Progress
For decades, the MP Birla Group has worked closely with communities across India to enable equitable, sustainable and inclusive development. Through grassroots programmes, strong partnerships and long-term interventions, we continue to improve lives, strengthen local economies, and create opportunities for those who need them most.
Our initiatives are aligned to 10 of the 17 United Nations Sustainable Development Goals (UNSDGs) and ‘One Health’ – an integrated, unifying approach that aims to sustainably balance and optimize the health of people, animals and ecosystems.
Strength Measured in Lives Touched
Strength Measured in Lives Touched
patients provided with medical care
lives touched
native trees planted
villages supported with drinking water access
Impact In Every Corner
Impact In Every Corner
Women EmpowermentWomen are at the heart of thriving communities. Our programmes help them gain financial independence, skills and confidence through Self-Help Groups, entrepreneurship training and vocational courses in tailoring, beauty, healthcare and more. With local champions like Arogya Sakhis, we help women lead change from within their villages.
Key CSR Initiatives
Key CSR Initiatives
Arogya Sakhi: Women Leading Healthcare
Trained women health entrepreneurs deliver maternal and child care services, nutrition guidance and first-level healthcare within villages impacting 3,000+ mothers and children.
Healthcare on Wheels
Mobile Medical Units provide free check-ups, medicines and preventive care to 18,000+ villagers around our plant locations in 6 states
Sustainable Agriculture Programme
Supporting 5,600+ farmers across MP & Rajasthan with soil testing, seed treatment, mechanised farming, exposure visits and climate-resilient practices to increase productivity and income.
Social Forestry & Water Conservation
Tree plantation drives with over 50,000+ trees planted, built rainwater harvesting structures, watershed work and groundwater recharge initiatives ensure long-term ecological balance.
Afforestation & Emission Control
The Chanderia unit has implemented large-scale alternative fuel plantations to create renewable biomass sources that can replace conventional fossil fuels in cement production.
Smart Glasses for Blind Students, Mukutban
RCCPL's Smart Vision Glasses Ultra have brought greater independence to Vidhi Sunil Dongarkar and Janvi Vaman Pawade. Equipped with AI-powered features such as text reading and navigation assistance, the smart glasses have made education and mobility easier.
Finding Self-Reliance: Vaibhav's Journey, Mukutban
Vaibhav Bhoyar, a 21-year-old from Pimpradwadi, faced severe poverty and health challenges due to Sickle Cell Disease, leaving him unable to work. Timely support from RCCPL changed his path by providing grocery supplies to start a small shop. Today, he earns ₹6,000–₹7,000 monthly, contributing to his family’s needs. More than income, the journey restored his confidence, dignity, and purpose
A New Smile, A Healthier Start: Baby Piyanshu, Mukutban
Born with a cleft lip, Piyanshu received continuous care from an Arogya Tai, who guided his family through feeding support, postnatal care, and access to free corrective surgery. Today, he is feeding normally and growing well. His journey highlights the value of timely care and dedicated community health support.
From Learner to Leader: Swati's Journey of Self-Reliance, Rae Bareli
Through BCL's SAKSHAM Initiative, Swati Mishra from Rae Bareli transformed her training into a successful beauty salon business. Supported with a ₹15,000 starter kit after completing her beauty parlour course, she now earns ₹10,000 a month while achieving financial independence. Her success has also empowered her mother, who now co-manages the business.